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Sulphur Springs Hotel Receives Best of Choice, Ring Of Honor Awards From Choice Hotels International

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“Best of Choice” and “Ring of Honor” Awards

Sulphur Springs, Texas – June 29, 2021) – The Clarion Pointe hotel of Sulphur Springs, Texas has been recognized with prestigious “Best of Choice” and “Ring of Honor” awards from Choice Hotels International, Inc. (NYSE: CHH), franchisor of the Clarion Pointe brand.

Clarion Pointe Sulphur Springs receives Best of Choice award

The “Best of Choice” designation is awarded to the top hotels within the company’s domestic and international portfolio. The Ring of Honor Award designation goes only to the top 1% of hotels within the brand, representing a tremendous accomplishment.

The hotel’s staff has demonstrated an exceptional focus on guest satisfaction and dedication to superior service. Award criteria are evaluated by Choice Hotels through its official property ranking reports.

“As a leading hotel franchisor, we count on our owners to make sure each guest that stays at each and every one of our hotels feels welcome, wanted and respected,” said Tim Tobin, vice president, franchisee onboarding and learning, Choice Hotels. “Award-winning hotels like the Clarion Pointe Sulphur Springs have demonstrated their commitment to delivering on this brand promise and more, and we are proud to honor their accomplishments as an example for others to follow.”

One hotel was selected from each Choice brand in the domestic (and international portfolio where available) for a Best of Choice award for their commitment to superior guest service and operational excellence. The properties rank among the top in Choice Hotels’ system for achieving high performance scores and exceptional guest ratings. The Ring of Honor recognizes the hotels within each Choice brand that rank the highest in guest satisfaction as determined by outstanding likelihood to recommend scores from guests.

The Sulphur Springs hotel is one of 18 to receive the 2021 Best of Choice award, and among 10 Clarion Pointe hotels to receive the Ring of Honor Award, according to a news releases from Choice Hotels International, Inc. 

Clarion Pointe Sulphur Springs also received a Ring of Honor award

Clarion Pointe Sulphur Springs is owned and operated by Helm Hotels Group, a family-owned company with over 35 years of experience in Texas.

“We could not win these types of awards without our extremely dedicated and talented team working at the hotel,” said Charles Helm, Helm Hotels Group Owner and Sulphur Springs resident. “We are thrilled with how much guests love our hotel, which offers a premium local experience, top-notch customer service, and wide-array of amenities that make for a great and memorable stay.”

Clarion Pointe Sulphur Springs participates in the Choice Privileges loyalty rewards program, rated a top loyalty program by both USA Today‘s 10 Best Readers’ Choice Awards and by U.S. News & World Report. Membership is free and offers fast rewards and exclusive member rates when booking directly at

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Author: Faith Huffman

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