Think Twice Before Purchasing High-End Items on Facebook

March 10, 2026 – Authorities are reminding consumers to be cautious when shopping online after a recent counterfeit goods investigation in North Texas revealed how widespread fake products can be on social media marketplaces.

Police in Rowlett recently seized more than 62,000 suspected counterfeit luxury items after receiving a tip about merchandise being sold during Facebook Live streams. Investigators say the products were being advertised as high-end designer brands including Cartier, Chanel, Christian Dior, Coach, Gucci, Louis Vuitton and Prada.

According to police, the investigation began in February when detectives received information that counterfeit items were being sold online from a location in Rowlett. On Feb. 17, officers with the Rowlett Police Department’s Criminal Investigations Division, along with partner agencies, executed a search warrant connected to the operation.

During the search, investigators seized 62,694 suspected counterfeit items, approximately $208,000 in cash and a vehicle. Authorities estimate the street value of the seized merchandise at nearly $1 million. If the items had been authentic, their value would have exceeded $101 million.

Police arrested Orlando Gonzalez Marcella on charges of trademark counterfeiting. Authorities also issued an arrest warrant for a second suspect, Aida Karina Lopez Alvarez, who remains at large.

Officials say the case highlights the growing problem of counterfeit goods being sold online, particularly through social media platforms and livestream sales. Law enforcement leaders say counterfeit operations can deceive consumers while also harming legitimate businesses and brand owners.

Consumer experts say buyers can take several steps to avoid purchasing fake goods online. Shoppers should be wary of deals that appear too good to be true, especially when luxury items are listed at dramatically reduced prices. Checking seller reviews, verifying the legitimacy of websites and purchasing from authorized retailers can also help reduce the risk.

Buyers should also be cautious when purchasing items through livestream sales or private messages, where fewer consumer protections may exist.

Authorities say the Rowlett case serves as a reminder that counterfeit operations can appear legitimate online, and consumers should take extra steps to verify products before making a purchase.