April 1, 2026 – Some Sulphur Springs residents may enjoy a deal on a dipped cone or a Dude Sandwich, but earning rewards points at local Dairy Queen restaurants is for now a thing of the past. As the DQ Texas loyalty app has been updated, the two Sulphur Springs locations have chosen to not participate in the foreseeable future for their customers to earn points towards rewards. The DQ Texas App rewards loyal Dairy Queen customers by calculating points on purchases and allowing customers to redeem those points on future purchases through discounts and free items. When questioned at the store level, the explanation is that the stores “do not have the proper scanners.” The official response from DQ Texas is: We are sorry but you will no longer be able to earn points from the Sulphur Springs locations. Each DQ is individually owned and operated, and this location is not set up to award points. They are a non-integrated location. You can still use the APP at this location but only to get the rewards offered on the APP, if the DQ is participating.
The explanation from the corporate level seems to indicate that the Sulphur Springs stores may not participate in future App specials. There is a Free Spicy Dude Sandwich deal on the App currently (with purchase of fries and drink) but it is not clear if local stores are honoring this deal. So for those of you that enjoy a deal on a Dilly Bar, you may have to pay full price for the sweet treat until the local restaurants join the other Dairy Queens in the full implementation of the DQ Texas App.
Both Sulphur Springs Dairy Queen locations owned and operated by Hometown Boys, LLC. based in Lindale TX.
