GO TEXAN Pavilion Tops $1 Million in Sales at State Fair of Texas Despite Attendance Decline
December 23, 2025 – AUSTIN — Texas Agriculture Commissioner Sid Miller announced that sales at the GO TEXAN Pavilion surpassed $1 million during the 2025 State Fair of Texas, marking one of the strongest years in the program’s history despite a significant drop in overall fair attendance.
According to the Texas Department of Agriculture, the GO TEXAN Pavilion generated $1,001,453 in total sales this year. The pavilion, sponsored by Southwest Dairy Farmers, featured products from 180 Texas businesses participating through the program’s partner vendor initiative.
“This year’s numbers show just how deeply Texans value homegrown quality,” Miller said in a statement, crediting participating businesses and the GO TEXAN team for the strong performance. “When Texans have the choice, they GO TEXAN.”
The 2025 State Fair of Texas drew approximately 400,000 fewer visitors than in 2024, yet GO TEXAN sales ranked among the highest ever when measured on a per-visitor basis. State officials said the results highlight continued consumer demand for Texas-made and Texas-owned products.
Sales totals over the past five years show consistent strength for the program, with pavilion revenue exceeding $1 million in three of the last four years. After reaching a high of $1.11 million in 2024, the program maintained strong momentum in 2025 despite the attendance decline.
The announcement follows reports that the GO TEXAN program experienced a 19 percent increase in overall participation, signaling continued growth among producers and businesses seeking to market their products under the Texas-based brand.
“There shouldn’t be any doubt in the strength and growth of the GO TEXAN program,” Miller said. “Turning in such a strong year when overall attendance was off speaks volumes about how Texas takes pride in buying local and supporting neighbors.”
The GO TEXAN program promotes agricultural products and goods produced or processed in Texas. More information about the program and membership opportunities is available through the GO TEXAN website.
