Famous UNO Card Game Coming To Vegas Casino
July 16, 2025 – Mattel is making its Vegas debut with the UNO Social Club, a first-of-its-kind experiential lounge inside a themed suite at the Palms Casino Resort in Las Vegas, running July 18–20.
Decked out in UNO’s signature red, yellow, green, and blue, the suite features private dealers (game hosts), custom UNO tables, a private bowling alley, and exclusive game variants like UNO Golf, UNO Teams, and UNO Show ’Em No Mercy.
Entry to the club is invitation-only—winners of a Mattel TikTok contest using a UNO “Reverse Card” filter—with fans encouraged to post creative videos using the hashtags #UNOSocialClub and #MattelContest by June 19. While set within a casino, no betting is allowed—the event is purely social, emphasizing friendly competition and nostalgia, not wagering.
UNO Vice President Ray Adler describes the initiative as “reimagining what game night can be—bringing people together for real‑world fun, connection, and a bit of friendly competition” . The Vegas activation is just the beginning: Mattel plans to expand the UNO Social Club concept to other major U.S. cities with pop-up events featuring UNO-themed drink menus, tournaments, photo zones, and more.
This move positions UNO as part of the booming “kidult” and experiential entertainment trend—bringing childhood fun into upscale, adult settings. With nostalgic appeal and curated environments, Mattel aims to elevate casual gameplay into immersive destination events—just no card-based bets allowed.
