Once upon a time, KSST 1230AM radio station in Sulphur Springs, Texas broadcast to hometown listeners only within a range of Hopkins and nearby counties. KSST became a household word for local families after it went on the air in 1947, providing local news and community events coverage to every home with a radio. Many farm families kept in touch with town happenings through battery-operated radios, prior to electricity reaching to their vicinity . In fact, most of the 100-plus dairies in the ‘dairy capital of Texas’ had KSST playing in their milk barns when early morning chores began. In 1990, coverage was expanded to include KSST Cable Channel 18 TV, and through that medium, local activities captured on video, including sporting events of Sulphur Springs ISD and county school districts, could be seen by Channel 18 viewers. Now since 2013, although our program content remains centered on local needs and events, our signal reaches around the world through ksstradio.com where we stream audio and video programming 24/7. At Christmastime 2020, we are pleased and gratified to know that people who are originally from NE Texas can keep up with what’s going on here ‘at home’ just by listening on the website, wherever they now live in the world. Additionally, persons who weren’t privileged to grow up in small-town America seem to love following what we do here in Sulphur Springs and Hopkins County, Texas. It is our sincere wish that all our listeners and viewers have a Merry Christmas and a happy, healthy New Year!
