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‘Christmas Market On Main’ Was a Success for Shoppers, Vendors and Merchants Too!

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The ‘Christmas Market on Main’ shopping event held in downtown Sulphur Springs on Saturday December 5, 2020 brought Christmas cheer and plenty of variety for shoppers. The event was sponsored by the Sulphur Springs Downtown Business Alliance, and organized by DBA member Marlene DeYong, owner of Marlene’s Sass n Class Boutique located at 212 Main Street. More than 24 vendors set up their shops on the brick street, and these booths were bordered on both sides by the eateries and shops of our local merchants. So, the stage was set with ample opportunity provided for ‘gift hunting’ and exploration of our downtown district.

Organizer Marlene DeYong and staffer of her boutique

Every vendor offered something different, with most items handcrafted, handpainted or repurposed. According to Marlene, “I got a lot of good feedback, with people saying they appreciate a Christmas market provided here at home. You could tell that some of the groups we saw strolling the market were family, having come together to enjoy the day. Some of the vendors did really well, and were sold out by 1pm”.

“Many of our Main Street merchants offered refreshments and in-store specials, and I think that boosted their business as well on Saturday. Almost every single one of the merchants donated a gift card or product to our gift basket. The winner of the gift basket valued at $450 said she decided last minute to attend and purchase a ticket. And more good news is that the proceeds of ticket sales is going to the non profit Li’l 4’s Kids Club for the children who go there. It was well worth the effort. Sales in my own shop were up too! Yes, we did see most of the shoppers wearing face masks and social distancing. Someone actually said to me that they enjoyed the sweet atmosphere in Sulphur Springs. That says a lot coming from a random visitor to our town! So, thank you to the City of Sulphur Springs for allowing us to hold Christmas Market on Main 2020 in spite of the pandemic. The weather was perfect and business brisk for our annual outdoor shopping event.”

Open air music was provided on Main Street by Melissa Bilyeu

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Author: Enola Gay

Has enjoyed working for KSST since 1989. Hosts the Good Morning Show with Enola Gay on weekday mornings from 6-9am, so 'start your day with Enola Gay'! Guest interviews during the Morning Show can also be seen in playback on Cable Channel 18 TV. Along with local country music fan Benny Potter, co-produces 1230 West, a Country and Western Swing radio show which airs weekly on Saturdays from 7-8am and repeats on Thursdays from 7-8pm. Also writes "At the Corral Gate", a column appearing weekly in The Millennium Shopper and in the Lifestyles section of

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