Since 1947, KSST radio has earned the respect of Sulphur Springs and Hopkins County for consistent coverage in local news, weather, and sports. That tradition, along with good music, has made KSST the most listened to radio station in Hopkins County. According to Arbitron ratings, KSST continues to hold the number one listener favorite position in the county.
“I am not surprised,” stated Chad Young who purchased KSST over two years ago. Young said, “The numbers confirm what we have always known. KSST is the voice of Hopkins County and Sulphur Springs.”
During the recent Texas Association of Broadcasters Convention in Austin, representatives of TAPSCAN presented the numbers to KSST. The surveys used took into consideration listener’s choices in Hopkins County during the hours of 6 a.m. until midnight, seven days per week. Those 12-years of age and older were chosen for the surveyed. The representative for Arbitron told KSST officials that the numbers for KSST were amazingly high.
KSST rated first, followed by a contemporary Christian Radio station located in the metroplex. The third place radio station is a local station that is a member of a group of 10 stations located in East Texas. Two country and western stations in Dallas, a talk radio station in Dallas, and a local country station round out the top seven. A Winnsboro Southern Gospel station was 8th and three stations tied for 10th.
General Manager Jim Rogers said, “The lineup of programming including our afternoon drive and early morning programming combine to provide varied entertainment with 50’s, 60’s, 70’s, Good Times Oldies as a music core. Our severe weather coverage is trusted and ever present when severe thunderstorms, tornados, or ice and snow storms hit the area. Our news and sports coverage, supported by ksstradio.com, gives local residents a well-rounded look at what is happening in the communities that comprise Hopkins County. “
In sports coverage, KSST has always been the official Wildcat and Lady Cat Station covering volleyball, football, basketball, soccer, baseball, and softball on the high school level. Texas Rangers Baseball has been a part of KSST life for several years. KSST is one of the few Northeast Texas radio stations to carry the Rangers. Texas A & M and Texas Tech football give listeners the opportunity to hear two of the more popular teams in the area and an opportunity to hear two of the best college divisions in football—Big 12 and SEC.
The Texas State Network delivers hourly news reports of interest to Texans during the day.
Farm news also plays a distinct role at KSST. From 5 a.m. until 6:15 a.m. each morning various farm related programming along with reports from the Texas Farm Bureau Network keep agrilife up to date on needed information.
KSST also provides spiritual encouragement daily with Family Minute, Central Minute, and a Sunday line up of music, messages, and church services.
There is something for everyone on KSST and that keeps the residents of Hopkins County coming back every day.